SMART COPY FOR REAL ESTATE MARKETING
SMART Copy for real estate marketing goes beyond glossy pictures to sell prospective clients on a dream, an experience.
SMART copy for marketing real-estate makes seductive listings that create that gotta-have-it feeling
When it comes to real estate marketing, many listings rely on dazzling pictures and basic real estate features. Whether they are looking for a home or office, to buy or to rent, real estate is first and foremost about needs, lifestyle, experiences and aspirations.
That is why dazzling pictures and basic features are not enough. It is your words that must connect to the needs and aspirations of your prospects so they can imagine themselves in that space. See below how to use your copy to craft seductive listing copy that creates that gotta-have it feeling.
Creating Seductive Listing Copy
Seductive listing copy should tap into the emotional aspirations of potential buyers. It’s not about the house or commercial space, it’s about what a home or business represents for them: family, success, financial independence, security, status.
Tap into your prospects’ aspirations with the following questions:
Why would a prospect be interested in that space? (location, first apartment, family home, investment property, new business etc.)
How would the space satisfy their needs? This would be where you list each feature (adequate square footage, location, amenities, price point, etc.)
Ask the previous owners, what was their favorite feature in that space and why? This can give you some valuable insights into what the next tenant or owners might love about it.
What could be the aspirations of these prospects? What emotional payoff are they hoping to gain from this piece of real estate: (pride of home or business ownership, a safe place for their families, independence, a thriving business, a place to entertain and make memories, tranquility, a good investment, etc.)
Once you have these answers, you have the makings of a compelling narrative and description that will connect deeply to the prospects’ emotional aspirations and create the irresistible desire to move into that space.
Anyone can write, true.
Anyone can sing too, but there’s only one Beyonce.
Good copy that captivates and sells is a science and an art.
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If you'd like to add some extra umph to your real estate listing copy:
My name is Soukaina Martin
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