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When marketing for Real Estate Agents, SMART Copy for real estate agents websites informs and educates, showcases your expertise and professionalism and persuades prospects that you can help them.

When Marketing for Real Estate Agents, SMART SEO Copy will take your real estate website to the next level

When it comes to marketing for real estate agents, real estate agent websites are often either cookie-cutter “professional” e.i “dry and boring”, or a bit over the top with outlandish promises of quick sales.   

The copy matters when marketing for real estate agents, meaning the actual words, on your website and other marketing material. See below how to use your copy to really connect with prospective clients:

Your copy  should establish your expertise to create trust

Your copy should establish your credentials, areas of practice and specialties, the breadth of your expertise on your local market, your skills and your experience.

Copy helps them connect to YOU, the real estate agent, and the person

People hire people. It is through your words that readers discover your work philosophy, your personal or company values, and what it might be like working with you, in short, your brand. 

Your copy must tell them why they want to work with you

Make sure also that your work philosophy and approach are centered on your clients. Remember, it’s not about what you can do, it’s about what you can do for them. How do you help them find the best home, at the best possible price? How do you help smooth the process?


Writing seductive listing copy

Your listings are essentially your products. Seductive listing copy should tap into the emotional aspirations of potential buyers. It’s not about the house or commercial space, it’s about what a home or business represents for them: family, success, financial independence, security, status, etc.

Success stories can a very powerful marketing tool for real estate agents

Success stories act as compelling third party endorsements. You can gently request a photo of your clients in front of their new digs and ask them to fill out a short questionnaire: What were they looking for?  How was the experience working with you? What did they find most helpful? What does the new home/office mean for them? With those four questions, you have the makings of a powerful and compelling success story.

Why should I hire you?

 Your client -centered website and marketing materials all need to answer that question in 30 seconds or less, clearly, consistently, effectively. 


Here are a few questions to get you started on your brand strategy:

  • What do you do?

  • Why do you do what you do?

  • What makes you good at what you do?

  • What are your values?

  • Why should people want to work with you and not with your competitors?

  • What is the single core promise that defines your brand? (otherwise known as your tagline)


  • Include on your website individual pages about some of the top real estate issues you can help a client with. These are called landing pages. They help you get found online. 

  • Gently request client testimonials to include throughout your website. 

  • LinkedIn is the leading social media platform for professionals.  It can help you connect with other realtors; publish articles geared towards a more general audience and get referrals. 

  • If you’ve been toying around with a book idea, but there’s not quite enough there for a full book, consider publishing it as an E-Book. 

  •  Look for public speaking opportunities on topics related to your specialty to increase your visibility.


- If all this information is making your head spin;

- If writing is really not your thing;

- If you’re wondering where you’re gonna find the time with the 300 other things you need to be doing: 

My name is Soukaina Martin​

  • I am a professional, freelance copywriter with 10 years of experience in marketing and communications;

  • I do extensive research to understand what your clients and audience really want;

  • I consistently apply proven techniques and formulas to create SMART copy and content that get big results.

  • More than a one-off freelancer, I want to be your on demand partner.



Simply answer 10 questions to tell me a little about you and what you are looking for.  You'll receive your FREE no risk, no strings attached quote and proposal.

It includes my preliminary market study, strategy, keyword research and creative brainstorm.  So it’s still a great resource for you, even if you choose not to work with me.

Request it here



Let’s just chat!  We can explore your needs and options in a quick
20-minute call.


I'm also available for client calls most nights and weekends.


What do you have to lose? This could be the start of a beautiful partnership.


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Get a FREE audit of either your website, your content or your promotional material. 

I'll inspect it using my SMART Checklists and give you a list of suggestions to make your copy and content stronger, SMART-er, so it can work harder for you and get you more clients. 

Get it within 5 days. 

Request it here