COPY WRITING FOR NON-PROFIT WEBSITES

 

Marketing non-profits is one our key specialties.

Marketing non-profits requires SMART Copy that informs and touches hearts and minds to drive fundraising efforts 

Get a FREE content or website audit. Read more...

Let's Chat! We can discuss your needs and options

Get a FREE, no strings attached quote and proposal. Read more

WHY NON-PROFITS NEED SKILLED COPYWRITERS: 

Words move the heart and ease the mind

Non-profits need skilled copywriters to help them craft fundraising letters that will actually raise money for their worthy cause. A skilled copywriter knows the right words that will touch the hearts of highly skeptical and selective donors, and make them click your Donate  button.

 

Relentless competition for funding

The economy is uncertain right now. Things are tough for many. People continue to give generously even during a recession. However, they have dozens of charities with equally worthy causes constantly clamoring for their attention and money.

 

High-profile scandals have made donors skeptical

Additionally, a series of high-profile scandals in the philanthropic world, like embezzlement at United Way, investment fraud at Foundation for New Philanthropy, alleged mismanagement of Haiti earthquake relief funds at the Red Cross, theft at episcopal and Baptiste churches, have all cast a shadow on the entire philanthropic and development sectors.  
 

All these scandals have made donors highly skeptical of all non-profits and infinitely more selective about who they give their money to. 

“Why should I donate to your charity?”

The right words will touch the hearts and ease the mind of  highly skeptical and selective donors, and make them click your Donate  button

THE ART OF THE FUNDRAISING APPEAL

ELEMENTS OF WINNING FUNDRAISING LETTERS

2)  An Emotional opening that creates a vivid and emotional image;

1)  A short and compelling subject line;

3)  The impact the donations will have on the beneficiaries;

4)  Elements of trust and transparency (ex:past performance or use of funds);

5)  Clear and specific calls for action so readers can quickly make a donation;

6)  A P.S. at the end to reinforce the need, call to action and urgency.

Your fundraising copy must not only get your reader’s attention, it must:
 

  • Make your work really stand out from the slew of other worthy causes; 
     

  • Focus on those key things every donor wants to know; 
     

  • Create trust in your organization by showcasing your work and the impact of donations;  
     

  • Craft a story around your cause, your work and your results that truly resonates with your potential donor, that connects to their values and touches their heart;
     

  • Make a straightforward, heartfelt and irresistible appeal for support. 

CREATE RAPPORT, TRUST AND REPEAT DONATIONS


Don’t be a “one and done”
Your communication with donors and potential donors cannot begin and end with fundraising appeals or the perfunctory thank you letter.  Don’t be a “one and done”. Otherwise you become as endearing as those relatives who only calls when they needs money. 

Keep them engaged and generous

Regular updates such as newsletters, quarterly reports or success stories keep your donors informed on the impact of their gifts on your beneficiaries. This keeps them engaged in your cause and in your work, and more importantly it breeds trust and repeat donations. 

Yes, I know, your resources are limited, and you don’t have enough time as it is.  That is precisely why you need me!
 

Do you have a compelling core story reflected throughout all your communications? 

If not, you definitely need a copy writer

WHY YOU WANT TO WORK WITH ME:

10 Years of Experience 

Proven Copywriting Techniques

Beneficiary-Centric SMART Copy

On Demand Partner

After 4 years working in the USAID/Haiti Communication office, I understand the issues and how to tell these stories

 

I transformed M&E reports into talking points and success stories, wrote fact sheets, interviewed beneficiaries to write heartfelt stories on the great impact of our work, and coordinated the production of videos and other materials.

10 YEARS OF EXPERIENCE,
4 OF WHICH AT USAID/HAITI 
PORTRAYING THOSE IN NEED WITH DIGNITY AND GRACE

Living and working in Haiti, I understand firsthand how important your work is for those who desperately need help.  I understand too you’re your beneficiaries deserve to be treated and portrayed with sensitivity, dignity and respect. And  I know just how to do it. 

BENEFICIARY CENTRIC
SMART COPY

I consistently apply proven techniques and formulas to create SMART copy and content that make your work shine, fosters trust and rapport with your donors and enhances your fundraising efforts.

I will create your own compelling core story and weave it into effective trustworthy appeals and success stories

YOUR
ON-DEMAND PARTNER 

I don’t want to be just a one-off freelancer; I want to be your on-demand partner.  So you can bet I will work hard for you and deliver on time, every time, to earn your trust.

NON-PROFIT COPY WRITING SERVICES

In addition to our SMART Copywriting and content writing services, SMARTCOM Copywriting also provides these specific writing services for non-profits:

Your core story is your brand. It essentially defines your core values, objectives  and key messaging. It all starts here.  

 

I will create your own compelling core story and weave it into effective, trustworthy appeals and success stories,  web page and other communication materials to give you a unified voice.

Your heartfelt , beneficiary-centered fundraising letters will convince the most skeptical donors. 
 

They will create a vivid and emotional picture to illustrate the need and potential impact of your work on your beneficiaries, include elements of proof and transparency to create trust and clear and urgent calls for action so readers can quickly make a donation. 
 

SUCCESS STORIES

Share your impact through success stories about your beneficiaries that put a face to the headlines and statistics, that show the real impact your heroic work is having in their lives.

 

More importantly, don’t forget to make your donors feel a part of all that wonderful work, so they can keep giving.

COMMUNICATION
STRATEGY 

How does each web page, newsletter, success story, and social media post fit into your strategy? If you can’t answer that, then we really need to talk! 

Your communication  plan includes your core story, key messaging and lists each fundraising and communication action you’ll be taking for the next 6-12 months.  

PUT ME TO THE TEST RISK-FREE!

GET A FREE QUOTE 

Simply answer 10 questions to tell me a little about you and what you are looking for.  You'll receive your FREE no risk, no strings attached quote and proposal.

It includes my preliminary market study, strategy, keyword research and creative brainstorm.  So it’s still a great resource for you, even if you choose not to work with me.

Request it here

SCHEDULE A CALL

 

Let’s just chat!  We can explore your needs and options in a quick
20-minute call.

 

I'm also available for client calls most nights and weekends.

 

What do you have to lose? This could be the start of a beautiful partnership.

 

Yes! Let’s chat!

GET A FREE  AUDIT

Get a FREE audit of either your website, your content or your promotional material. 

I'll inspect it using my SMART Checklists and give you a list of suggestions to make your copy and content stronger, SMART-er, so it can work harder for you and get you more clients. 

Get it within 5 days. 

Request it here

CALL US

Tel: (509)-3717-9846 

EMAIL US
  • LinkedIn Social Icon
OUR SERVICES
INDUSTRIES

© 2023 by SMARTCOM Copywriting. Proudly created with Wix.com