COPY WRITING FOR NON-PROFIT WEBSITES
Marketing non-profits is one our key specialties.
Marketing non-profits requires SMART Copy that informs and touches hearts and minds to drive fundraising efforts
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WHY NON-PROFITS NEED SKILLED COPYWRITERS:
Words move the heart and ease the mind
Non-profits need skilled copywriters to help them craft fundraising letters that will actually raise money for their worthy cause. A skilled copywriter knows the right words that will touch the hearts of highly skeptical and selective donors, and make them click your Donate button.
Relentless competition for funding
The economy is uncertain right now. Things are tough for many. People continue to give generously even during a recession. However, they have dozens of charities with equally worthy causes constantly clamoring for their attention and money.
High-profile scandals have made donors skeptical
Additionally, a series of high-profile scandals in the philanthropic world, like embezzlement at United Way, investment fraud at Foundation for New Philanthropy, alleged mismanagement of Haiti earthquake relief funds at the Red Cross, theft at episcopal and Baptiste churches, have all cast a shadow on the entire philanthropic and development sectors.
All these scandals have made donors highly skeptical of all non-profits and infinitely more selective about who they give their money to.
“Why should I donate to your charity?”
The right words will touch the hearts and ease the mind of highly skeptical and selective donors, and make them click your Donate button
THE ART OF THE FUNDRAISING APPEAL
ELEMENTS OF WINNING FUNDRAISING LETTERS
2) An Emotional opening that creates a vivid and emotional image;
1) A short and compelling subject line;
3) The impact the donations will have on the beneficiaries;
4) Elements of trust and transparency (ex:past performance or use of funds);
5) Clear and specific calls for action so readers can quickly make a donation;
6) A P.S. at the end to reinforce the need, call to action and urgency.
Your fundraising copy must not only get your reader’s attention, it must:
Make your work really stand out from the slew of other worthy causes;
Focus on those key things every donor wants to know;
Create trust in your organization by showcasing your work and the impact of donations;
Craft a story around your cause, your work and your results that truly resonates with your potential donor, that connects to their values and touches their heart;
Make a straightforward, heartfelt and irresistible appeal for support.
CREATE RAPPORT, TRUST AND REPEAT DONATIONS
Don’t be a “one and done”
Your communication with donors and potential donors cannot begin and end with fundraising appeals or the perfunctory thank you letter. Don’t be a “one and done”. Otherwise you become as endearing as those relatives who only calls when they needs money.
Keep them engaged and generous
Regular updates such as newsletters, quarterly reports or success stories keep your donors informed on the impact of their gifts on your beneficiaries. This keeps them engaged in your cause and in your work, and more importantly it breeds trust and repeat donations.
Yes, I know, your resources are limited, and you don’t have enough time as it is. That is precisely why you need me!
Do you have a compelling core story reflected throughout all your communications?
If not, you definitely need a copy writer
WHY YOU WANT TO WORK WITH ME:
10 Years of Experience
Proven Copywriting Techniques
Beneficiary-Centric SMART Copy
On Demand Partner
After 4 years working in the USAID/Haiti Communication office, I understand the issues and how to tell these stories
I transformed M&E reports into talking points and success stories, wrote fact sheets, interviewed beneficiaries to write heartfelt stories on the great impact of our work, and coordinated the production of videos and other materials.
10 YEARS OF EXPERIENCE,
4 OF WHICH AT USAID/HAITI
PORTRAYING THOSE IN NEED WITH DIGNITY AND GRACE
Living and working in Haiti, I understand firsthand how important your work is for those who desperately need help. I understand too you’re your beneficiaries deserve to be treated and portrayed with sensitivity, dignity and respect. And I know just how to do it.
I consistently apply proven techniques and formulas to create SMART copy and content that make your work shine, fosters trust and rapport with your donors and enhances your fundraising efforts.
I will create your own compelling core story and weave it into effective trustworthy appeals and success stories
I don’t want to be just a one-off freelancer; I want to be your on-demand partner. So you can bet I will work hard for you and deliver on time, every time, to earn your trust.
Your core story is your brand. It essentially defines your core values, objectives and key messaging. It all starts here.
I will create your own compelling core story and weave it into effective, trustworthy appeals and success stories, web page and other communication materials to give you a unified voice.
Your heartfelt , beneficiary-centered fundraising letters will convince the most skeptical donors.
They will create a vivid and emotional picture to illustrate the need and potential impact of your work on your beneficiaries, include elements of proof and transparency to create trust and clear and urgent calls for action so readers can quickly make a donation.
Share your impact through success stories about your beneficiaries that put a face to the headlines and statistics, that show the real impact your heroic work is having in their lives.
More importantly, don’t forget to make your donors feel a part of all that wonderful work, so they can keep giving.
How does each web page, newsletter, success story, and social media post fit into your strategy? If you can’t answer that, then we really need to talk!
Your communication plan includes your core story, key messaging and lists each fundraising and communication action you’ll be taking for the next 6-12 months.
PUT ME TO THE TEST RISK-FREE!
Simply answer 10 questions to tell me a little about you and what you are looking for. You'll receive your FREE no risk, no strings attached quote and proposal.
It includes my preliminary market study, strategy, keyword research and creative brainstorm. So it’s still a great resource for you, even if you choose not to work with me.
Request it here
Get a FREE audit of either your website, your content or your promotional material.
I'll inspect it using my SMART Checklists and give you a list of suggestions to make your copy and content stronger, SMART-er, so it can work harder for you and get you more clients.
Get it within 5 days.
Request it here