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FUNDRAISING IDEAS FOR NON-PROFITS 

Go beyond fundraising events and campaigns with donor engagement, outreach opportunities, recurring gift programs, and peer-to-peer campaigns

GO BEYOND FUNDRAISING CAMPAIGNS AND EVENTS

It may sound counter intuitive, but you can enhance your future fundraising efforts by NOT always asking your donors for money.
 

Donors are inundated with donation requests. Often, they lapse because they are simply not seeing the result of their donation or because another cause has diverted their attention.

 

Here are 4 fundraising ideas for non-profits seeking to boost donor engagement, retention and repeat donations:

1) Set up a recurring gift program
 

Recurring gift programs build a community of loyally engaged donors, while providing regular income you can depend on. Recurring gifts are a great way to prevent lapsed donors. Smaller monthly commitments are easier to manage for your small and mid-level donors and ensure that they are with you for the long haul.
 

 

2)  Peer to Peer Campaigns

 

The power of social media combined with the ease of online giving has

contributed to the rise in popularity of peer-to-peer giving in recent years.These initiatives help nonprofits raise more money by amplifying your message through peer-driven campaigns. A peer-to-peer

campaign encourages them to spread the word among their friends and family.

 

As your fundraisers ask their networks to support your cause,

encourage them to put their reason for supporting you in their own words. Provide your fundraisers with easy-to-share communications tools so they can quickly spread the word and raise funds without a lot of effort. Your peer-to-peer toolbox should include branded fundraising pages; suggested social media updates; email templates; and boilerplate language about your organization, mission, and information on how donations will be used.

3) Boost Repeat Donations
 

Enhance your donor engagement to boost retention and repeat donations with a steady stream of relevant information and heartfelt appreciation emails and regular outreach opportunities. 

 

Don’t be a one and done. You can set up automated email drips that send your new donors appreciation and informational emails that build strong relationships, engagement and repeat donations.

 

In addition to the immediate automatic thank you email, you should add a follow-up email within that week and the following week to welcome your donor to the cause and provide more information on your work. Within a couple of weeks, the donor should start receiving the regular content emails that share your success stories, upcoming events, etc.

 

Create regular outreach opportunities with your donors beyond the fund-raising event. This could be for example:

  • Individual meetings with large donors;

  • Donor mingling events where potential donors can meet existing donors who can talk about their support to the cause and spread their enthusiasm for the cause;

  • Invite your donors into the action with VIP volunteering opportunities or other meaningful events with your beneficiaries.

 

Enhance your donor engagement to boost retention and repeat donations with a steady stream of relevant information and heartfelt appreciation emails and regular outreach opportunities. 

WE CAN DO GREAT THINGS TOGETHER

My name is Soukaina Martin.

  • I am a professional, freelance copywriter with 10 years of experience in marketing and communication, 4 of those working in the USAID/Haiti Communication office;
     

  • I consistently apply proven techniques and formulas to create SMART copy and content that make your work shine, foster trust and rapport with your donors and enhance your fundraising efforts.
     

  • More than a one-off freelancer, I want to be your on demand partner. 

GET A FREE  AUDIT

Get a FREE audit of either your website, your content or your fundraising  material. 

Get it within 5 days. 

Request it here

GET A FREE QUOTE AND PROPOSAL

Let’s  talk!  We can explore your needs and options. Afterwards, I'll be able to send you your FREE quote and proposal
 

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FIND OUT MORE

Find out more about how my copy writing services can help non-profits enhance donor engagement and fundraising efforts