Integrated Strategies Save Time and Money and Produce Better Results.
How does each webpage, blog entry, email blast, social media post and PPC ad fit into your strategy?
If you can’t answer that, then we really need to talk!
If I’ve learned one thing in my 10 years working in marketing and communication, it’s that you shouldn’t do anything without a strategy. Piecemeal efforts take more time, cost more in the long run and produce much less results.
Integrate your marketing efforts with:
A Brand Strategy that defines your mission, values, tagline and top-line messaging;
A Content Strategy: that identifies the keyword opportunities in your industry; or
A Marketing Strategy that includes both and lists all the actions you’ll take to promote your business and take it to the next level.
Make sure all your marketing investments build on each other, are laser focused, highly effective and together give you the most bang for your buck.
“Strategy is the guiding light that illuminates the path. Tactics are are the specific steps you take along the way”.
FIND YOUR VOICE WITH A BRAND STRATEGY
WHAT IS YOUR USP?
Not sure? I can help you identify and articulate your Unique Selling Proposition, that one thing you do better than anyone else.
Your Brand Strategy helps you talk about your company effectively, persuasively and consistently
Your Brand Strategy essentially defines your core promise and key messaging. It’s how you’re going to build trust and convince people to buy from you rather than your competition. Everything starts here.
Your brand identity will articulate:
- Your Vision: Why your company exists;
- Your Mission: What your company does;
- Your Values: How you do what you do;
- Your customers: Who your target customers and what they are typically looking for;
- Your brand positioning: why your target customers should buy from you rather than your competitors;
- Your Unique Selling Proposition: A powerful statement that becomes the essence of your brand;
- Your Tag line which represents your core promise to your customers;
- Your messaging architecture which defines your key talking points so you can talk about your company effectively, persuasively, and consistently.
MAP IT OUT WITH YOUR CONTENT STRATEGY
Your content strategy is your step by-step blueprint for profitable content.
Never waste another minute on useless content. Your content strategy will define:
The goals of your content marketing;
The metrics you’ll use to measure success;
How you’ll move your audience to become buyers;
How your brand messaging will fit into your content;
Chanel opportunities: where you can publish your content, whether through earned media, owned media, or paid media;
Your Keyword strategy that identifies the golden kernels of opportunity , so you can answer questions that are being asked;
Topic and storytelling opportunities based on a market and keyword research produce valuable and relevant content;
Your editorial calendar which is your complete road map for content creation and amplification;
BE LASER FOCUSED
WITH A FULL MARKETING STRATEGY
Integrate your online and offline efforts and don't waste a single marketing dollar
Your marketing plan is the final building block. It lists all the actions you’ll take, whether online or off-line to promote your business.
I am of the Guerrilla Marketing school: choose the mix of marketing tools that fit your business, and resources, and that, together, will give you the most profits, with as little money and time as possible.
Your comprehensive marketing plan will include:
Your Brand Strategy
Keyword and Content strategy
The mix of marketing tools you will use
The list of marketing and promotional actions you will take over the next 6-12 months
PUT ME TO THE TEST RISK-FREE!
Simply answer 10 questions to tell me a little about you and what you are looking for. You'll receive your FREE no risk, no strings attached quote and proposal.
It includes my preliminary market study, strategy, keyword research and creative brainstorm. So it’s still a great resource for you, even if you choose not to work with me.
Request it here
Get a FREE audit of either your website, your content or your promotional material.
I'll inspect it using my SMART Checklists and give you a list of suggestions to make your copy and content stronger, SMART-er, so it can work harder for you and get you more clients.
Get it within 5 days.
Request it here