SMART COPY FOR CHIROPRACTIC MARKETING
SMART Copy is essential for all your chiropractic marketing materials to inform, build trust, establish the human connection and help you grow your practice.
Marketing has become essential to keep your chiropractic practice growing and thriving
Nowadays, the rise of alternative therapies has multiplied competition ten-fold. So most chiropractors have come to agree that some marketing is essential to keep your practice growing and thriving.
Your website is your most important tool for chiropractic marketing.
Patients who have heard of you from a friend will want to visit your website to see what conditions you treat, check your credentials, and mostly, if and how you can help ease their pain.
Conversely, patients who go online looking for a chiropractor near them are looking for the best qualified chiropractor to help them.
Now consider a person who is struggling with a given condition, let’s say a herniated disc or simply a persistent pain in the coccyx, and goes online looking for information about that condition or those symptoms. How does that person find your website? Because maybe your website includes a specific page providing relevant and useful information about that condition.
These are some of the ways a website with SMART copy can help both your chiropractic practice and your prospective patients.
Don't sound like a sales man eagerly trying to convince worried and suffering patients that you're the best one for the job. That is not at all what chiropractic marketing is about.
Your website copy must reassure them that they will be in good hands with you in every way.
Think of your website as your 24/7, trusted, knowledgeable, helpful and always compassionate receptionist
Your medical practice website should be able to answer the following questions just like a trusted, knowledgeable receptionist should:
What is your area of practice?
What are some of the conditions you treat?
What are your credentials and qualifications?
Where is your practice? How do you make an appointment? (bonus for you if they can do it online)
What kind of a doctor are you?
That last question, “what kind of a doctor are you?” is probably the single most important question your website should answer. It’s not about your area of practice. It inquires as to what kind of person you are, how you approach patient care and healing, how compassionate you are.
Your words help them connect to YOU,
the chiropractor and the person
The relationship between doctors and their patients is sacred. Visiting a new doctor is stressful. Adding to their ailment and suffering, new patients must discuss their most personal issues with a perfect stranger.
It is through your words that prospective patients discover your approach to patient care, your values, whether or not you will treat them with compassion and understanding. Your website copy must reassure them that they will be in good hands with you in every way.
CHIROPRACTIC MARKETING STRATEGIES
Include on your website individual pages about some of the top conditions you can help a patient with, such as new procedures and medical advances. These are called landing pages. They help you get found online.
Gently request patient testimonials to include throughout your website.
Include on your website a summary and link to all your published speeches, papers and studies. This enhances your credentials and fosters trust.
Include a link back to your website from all published papers and studies. It’s a great way to boost your website traffic and your visibility.
LinkedIn is the leading social media platform for professionals. It can help you connect with other doctors; publish papers geared towards a more general audience and get referrals.
If you’ve been toying around with a book idea, but there’s not quite enough there for a full book, consider publishing it as an E-Book.
- If you would like some help making your website more personable, tweaking or overhauling your chiropractic marketing efforts:
My name is Soukaina Martin
I am a professional, freelance copywriter with 10 years of experience in marketing and communications;
I do extensive research to understand what your clients and audience really want;
I consistently apply proven techniques and formulas to create SMART copy and content that get big results.
More than a one-off freelancer, I want to be your on demand partner.
WE CAN DO GREAT THINGS TOGETHER
PUT ME TO THE TEST RISK-FREE!
Simply answer 10 questions to tell me a little about you and what you are looking for. You'll receive your FREE no risk, no strings attached quote and proposal.
It includes my preliminary market study, strategy, keyword research and creative brainstorm. So it’s still a great resource for you, even if you choose not to work with me.
Request it here
Get a FREE audit of either your website, your content or your promotional material.
I'll inspect it using my SMART Checklists and give you a list of suggestions to make your copy and content stronger, SMART-er, so it can work harder for you and get you more clients.
Get it within 5 days.
Request it here