FREELANCE B2B COPYWRITER
As a B2B Copywriter, I provide B2B writing services for sales and marketing materials that inform and sell
B2B COPY MUST SATISFY THE NEEDS OF THE COMPANY AND THE BUYERS
B2B buyers respond to marketing and sales materials that clearly communicate how the product or service meets their company’s needs. However, B2B purchases are made by individuals who also have their own goals, needs and motivations.
B2B copy must address both company needs, and the needs of the all the people involved and appeal to people in all different departments, in all different points of the buying cycle.
Alleviating each individual’s risk aversions while emphasizing the potential rewards is key. As Gord Hotchkiss, says in his book “the BuyerSphere Project”: “99% of B2B buying is about covering your butt.”
How do you compete with the big boys with your limited time and resources?
WHY SHOULD I BUY FROM YOU?
Why you and not your competitors?
How can you solve my problem?
Why should I buy from you now?
WHAT MAKES YOU UNIQUE?
Your BEST feature
The BEST benefit of the BEST feature
B2B copy must address the crucial WIIFM questions: Why you? How can you solve my problem? Why should I believe you? Why should I buy from you now?
B2B Buyers consider high quality, good service and fair price as a given. So I use proven copywriting techniques to help you identify the key features and benefits that truly set you apart from your competitor, and write for you a razor-sharp USP.
Then I develop well-crafted B2B copy for your marketing and sales materials designed to:
Educate and inform;
Provide solutions focused on benefits and results for both the company and the individuals involved in the buying decision;
Explain the features clearly and fully;
Present a compelling case to support the buying decision.
Whether it’s a brochure, product description, or other, your marketing material is often the crucial first step in the buying process. Often, they are the first contact a potential client has with your company.
I write for you marketing material that are designed to cut through the deluge, pique interest, educate, inform and start meaningful conversations with your potential clients.
Bob Bly says in his book The White Paper Marketing Handbook: “A white paper is a promotional piece in the guise of an informational article or report.” – Like a brochure, a white paper helps sell a product or service, but carries the weight of authoritative, objective information that helps the reader solve a problem or make/justify a key business decision.
I make your white papers outstanding marketing tools with fact-driven and useful information, expert opinions, and iron-clad logic.
Case studies are powerful influencers in B2B purchases. Think about it: who would you trust more? An advertisement or peer who has actually used the product or service and gotten excellent results?
Case studies are essentially third party endorsements and as such carry more weight than brochures or sales pitches.
I make your case studies effective and evergreen marketing tools with engaging storytelling and proven soft sell copy-writing techniques.
Direct mail is highly effective for B2B marketing in getting the readers to contact the company for more information, provide their email address to receive a report and generate leads.
Dan Glazer of the Glazer Kennedy Inner Circle says that if you forced him to choose just one lead generation method, he would choose direct mail.
That's because clever, personally addressed direct mail packages have better response rates than emails.
Let's discuss whether direct mail is right for your business.
ACCOUNT-BASED MARKETING SERVICES
Close bigger deals faster with Account Based Marketing (ABM).
ABM is a strategy that aligns and optimizes sales and marketing efforts to target specific high-value accounts with personalized messaging to help drive consensus for a purchase decision. Find out more about ABS
I can work with your team and create:
Personalized compelling narratives;
Sector-specific value propositions;
Powerful personalized sales pitches, and more!
SALES FUNNEL AUDITS
If you get lots of inquiries, good traffic, and many sales calls but your sales are still flat, maybe your sales funnel needs a little tweaking.
A sales funnel audit will:
Analyze your website, marketing and sales material and processes;
Identify weaknesses in your messaging;
Pinpoint where your prospects are getting lost in your funnel;
Provide specific recommendations for a well-crafted funnel with all the required pieces to move your prospects from first contact to final sale.
PUT ME TO THE TEST RISK-FREE!
Why should I believe you?
Simply answer 10 questions to tell me a little about you and what you are looking for. You'll receive your FREE no risk, no strings attached quote and proposal.
It includes my preliminary market study, strategy, keyword research and creative brainstorm. So it’s still a great resource for you, even if you choose not to work with me.
Request it here
Get a FREE audit of either your website, your content or your promotional material.
I'll inspect it using my SMART Checklists and give you a list of suggestions to make your copy and content stronger, SMART-er, so it can work harder for you and get you more clients.
Get it within 5 days.
Request it here