MARKETING FOR ACCOUNTANTS WITH SMART COPY
When marketing for accountants SMART Copy for accounting firms informs and educates, showcases your expertise and professionalism and persuades prospects that you can help them.
For marketing accountants, SMART SEO Copywriting will take your accounting firm marketing efforts to the next level
When it comes to marketing for accountants, accounting firms often rely on “professional” websites that only provide the most basic information, and word of mouth client referrals. But Referrals are no longer enough. “Professional” websites are often synonymous with dry and boring.
The copy matters when marketing accounting firms, meaning the actual words, on your website and other marketing material. See below how to use your copy to really connect with prospective clients.
Your copy should establish your expertise to create trust
Your copy should establish your credentials, areas of practice and specialties, the breadth of your expertise, your skills and your experience.
Copy helps them connect to YOU, the accountant and the person
People hire people. It is through your words that readers discover your work philosophy, your personal or company values, and what it might be like working with you, in short, your brand.
Make sure your copy clearly defines:
Your work philosophy,
How you approach what you do,
How you work with clients to help them solve their financial issues.
Tell them exactly why they want to work with you. Make sure also that your work philosophy and approach are centered on your clients. Remember, it’s not about what you can do, it’s about what you can do for them.
Case studies can a very powerful marketing tool for accounting firms
Case studies can help potential clients understand the basics of how a particular financial was resolved, giving them insights into their own situation. More importantly, it acts as a compelling third party endorsement.
Why should I hire you?
Your client -centered website and marketing materials all need to answer that question in 30 seconds or less, clearly, consistently, effectively.
Here are a few questions to get you started on your brand strategy:
What do you do?
Why do you do what you do?
What makes you good at what you do?
What are your values?
Why should people want to work with you and not with your competitors?
What is the single core promise that defines your brand? (otherwise known as your tagline)
OTHER TIPS TO ENHANCE
YOUR ACCOUNTING FIRM MARKETING EFFORTS
Include on your website individual pages about some of the top financial issues you can help a client with. These are called landing pages. They help you get found online.
Gently request client testimonials to include throughout your website.
Include on your website a summary and link to all your published articles. This enhances your credentials and fosters trust.
Include a link back to your website from all published articles. It’s a great way to boost your website traffic and your visibility.
LinkedIn is the leading social media platform for professionals. It can help you connect with other accountants; publish articles geared towards a more general audience and get referrals.
If you’ve been toying around with a book idea, but there’s not quite enough there for a full book, consider publishing it as an E-Book.
Look for public speaking opportunities on topics related to your specialty to increase your visibility.
WE CAN DO GREAT THINGS TOGETHER
- If all this information is making your head spin;
- If writing is really not your thing;
- If you’re wondering where you’re gonna find the time with the 300 other things you need to be doing:
My name is Soukaina Martin
I am a professional, freelance copywriter with 10 years of experience in marketing and communications;
I do extensive research to understand what your clients and audience really want;
I consistently apply proven techniques and formulas to create SMART copy and content that get big results.
More than a one-off freelancer, I want to be your on demand partner.
PUT ME TO THE TEST RISK-FREE!
Simply answer 10 questions to tell me a little about you and what you are looking for. You'll receive your FREE no risk, no strings attached quote and proposal.
It includes my preliminary market study, strategy, keyword research and creative brainstorm. So it’s still a great resource for you, even if you choose not to work with me.
Request it here
Get a FREE audit of either your website, your content or your promotional material.
I'll inspect it using my SMART Checklists and give you a list of suggestions to make your copy and content stronger, SMART-er, so it can work harder for you and get you more clients.
Get it within 5 days.
Request it here