CLOSE BIGGER DEALS FASTER WITH
ACCOUNT BASED MARKETING (ABM)
ABM cuts through the marketing clutter to effectively engage with key decision makers for high value accounts with personalized value propositions and messaging. That means closing bigger deals faster.
WHAT IS ABM?
ABM is a strategy that aligns and optimizes sales and marketing efforts to target specific high-value accounts with personalized messaging. It’s about addressing the concerns and needs of each person in the buying cycle, connect those back to the strategic objectives of the company and help drive consensus for a purchase decision.
ABM is fundamentally personalized marketing aimed directly at a specific set of high-value accounts. It forces alignment between sales and marketing teams to create consistent, account-specific messaging.
ABM speeds up the sales process. It cuts through the marketing clutter to start meaningful conversations with those who matter and effectively engages with key decision makers. That means closing bigger deals faster. In fact, 84 percent of businesses using ABM say it delivers higher ROI than other marketing campaigns.
Examples of ABM strategies may involve a combination of activities such as:
Constructing a compelling narrative to hook decision-makers;
Creating sector-specific ‘why?’ messages and value propositions to feed into each narrative;
Creating personalized sales enabling assets like playbooks and presentations;
Positioning top sales people as subject matter experts to share valuable content;
Innovative, targeted and personalized direct mail campaigns;
To Develop a B2B Account Based Marketing Plan:
Identify high value accounts;
Identify key individuals with each account that have a say in the buying decision;
Define and create targeted campaigns and messaging: align your messages and content with the interests, needs, and challenges of each account and key stakeholder. Ideally, you would develop a unique value proposition and relevant content for each stakeholder that influences a buying decision.
Getting excited about the possibilities? SMART Copy is at the heart of any ABM campaign. Let's discuss your needs and options!
Align your sales and marketing teams and close bigger deals faster with ABM.
84% of businesses who use ABM agree it delivers higher ROI than other marketing campaigns
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